When a pipe bursts, nobody scrolls. They call one of the three plumbers Google puts on the map. We do SEO for plumbing companies: the Map Pack, the emergency searches, and the water heater, sewer and repipe jobs that pay for the trucks. Prices are on this page, and every link we build is in your monthly report.
From $125 a month. Month to month. No ads to manage, no shared leads.
The team behind Plumber SEO Company
2009
Doing SEO since
15,000+
Clients served
28,500+
Websites promoted
94%
Client retention
4.9/5
Client rating
Search "plumber near me" and Google shows up to three kinds of results. Plumbing SEO is the work of showing up in the two you don't pay per click for.
1. The Map Pack
The first thing a worried homeowner sees on a phone, and where most emergency calls go. Who gets in depends on distance, relevance (your categories and services) and prominence (reviews, links, how well known you are). We work on the last two; nobody can move your shop closer to the searcher.
2. Organic results
Where planned work gets researched: "tankless water heater cost", "sewer line replacement", "whole house repipe". A strong page for each service, plus links from relevant sites, earns these. They also feed the Map Pack, because Google reads your site to judge relevance.
3. Paid ads
Pay per lead or per click, gone when the budget runs out. They are useful for filling gaps, and many shops run them alongside SEO. We don't manage ads; we build the visibility that doesn't stop when the card is declined.
"Plumber" is a word everyone fights over. The money is in the job types. Each one is searched differently, and each one needs its own page or profile work to win.
01
What wins: The Map Pack, almost every time. Distance to the searcher, the right primary category, honest hours and a steady flow of recent reviews decide who gets the three spots.
What we do: Profile categories and hours set to match how you really dispatch, an after-hours page that tells people what happens when they call, and reviews that mention the night calls.
02
What wins: A dedicated water heater page that answers cost, tank vs tankless and timing questions, backed by links from relevant sites. Repair searches lean to the map; replacement searches lean to pages.
What we do: Separate pages for repair, replacement and tankless installs, with the questions homeowners ask before they spend four figures answered on the page.
03
What wins: Drain cleaning is a map search with a lot of competition. Sewer repair and replacement is a research search: camera inspections, trenchless vs dig, and price.
What we do: A drain page built to win the map for the everyday clogs, and a sewer page deep enough to win the big tickets that start with a camera.
04
What wins: Homeowners describe symptoms before they know the service name. The page that matches the symptom and explains detection earns the call.
What we do: Symptom-first content (the sound of running water, a warm spot on the floor, a spike in the water bill) that leads to your leak detection page.
05
What wins: Long research cycles. The repipe page with honest cost ranges, material comparisons and project photos gets bookmarked, then called.
What we do: A repipe page and supporting posts aimed at the homes in your area most likely to need one.
06
What wins: Small tickets, big volume, and the start of most long customer relationships. These ride on your profile and a clear services list.
What we do: A complete services list on your profile and site so the small searches find you, and you get the first call that leads to the water heater later.
Nothing vague. This is the work, and the report proves it was done. Amounts depend on the plan you pick.
We map the searches for the work you want more of to the page that should win each one, so no two pages fight for the same search.
Primary and secondary categories, your full services list, service areas, hours, photos from real jobs, Q&A and regular posts.
Your name, phone and service area made consistent across the directories that still matter for trades, duplicates found and closed.
A simple ask-after-every-job process for your techs and office, inside Google's rules: everyone gets asked, nobody gets paid or filtered.
One strong page per core service, and town pages only where you have something true to say about that town.
Guest posts on DA 20+ sites, Web 2.0 posts on DA 50+ platforms and link amplification, in the amounts listed for your plan.
Each month: every live link URL, the page it points to and its anchor text, plus rankings for your job-type searches.
Four plans. Monthly, or a one-time package if you want to try us for a month. You see what each one delivers before you talk to anyone.
$125/month
or $140 one time
One or two trucks, one town, a short list of core services.
$235/month
or $260 one time
A metro service area where the Map Pack is already crowded.
Best value
$325/month
or $380 one time
Several towns, drains and water heaters as separate pushes, or a second site.
$575/month
or $620 one time
Multi-location shops, big metros, or an old link profile that needs a toxic link check.
Month to month, cancel by email. Your monthly report names every link we placed: the live address, which of your pages it supports and the words it is anchored on. Need more towns or pages? Ask for a custom quote.
We don't have a published plumbing case study yet, so here are the closest real ones from the team's work, named for what they are: a roofer who wanted emergency calls, a law firm fighting for the map, and a tinting company that drives to its customers. Every number is exact.
Roofing contractor, Florida
+600%
qualified, high-value leads
March to September 2025 (6 months). Golden package.
Personal injury law firm, Texas
+500%
qualified case inquiries
January to May 2025 (5 months). Golden package.
Window tinting company, California
5 to 280+
leads a week (40+ a day)
February to July 2025. Golden, plus content writing package.
From a plumbing business owner
"Great team, solid results. They helped my local business show up on Google where I couldn't before."
"Steady keyword growth, higher rankings and, most importantly, more calls from customers."
"We went from page 6 to page 1 for three main keywords in less than 5 months."
"Support replaced the links the same day. Since starting in June, traffic has doubled."
"Always achieved awesome results."
SEO builds. It does not switch on. Here is the honest order of things for a typical single-location shop.
Weeks 1 to 3
Keyword plan by job type and town, profile fixes (categories, services, hours, photos), site fixes, and the first links live within your plan's turnaround of 10 to 18 days.
Months 2 and 3
Citations cleaned up, the review routine running, service pages improved or added. Map Pack visibility often starts to move here, especially for less contested services.
Months 3 to 6
Organic rankings for the bigger searches (water heaters, sewer lines, repipes) usually build over this stretch. Crowded metros take longer than small towns. Your report shows the movement every month.
A few things plumbing owners have been burned by before. None of them happen here.
Month to month. Cancel by email.
We don't sell leads. The calls come to your number from your own listing and site.
No virtual offices or made-up addresses. They get profiles suspended, and they're against Google's rules.
Your profile, site and content stay in your name. Leave any time with all of it.
Want to see where you stand first? Try the Map Pack calculator to put a number on moving up, or read how we handle local SEO for plumbers in detail.
Our plans run $125, $235, $325 or $575 a month, month to month, or $140 to $620 as a one-time package. For one location in a metro where the Map Pack is crowded, Golden at $235 is the usual fit. Whoever you hire, ask for an itemized list of what you get each month and a report that shows every link.
First links go live within 10 to 18 days depending on the plan. Profile and website fixes can move Map Pack visibility within a few weeks, while organic rankings for competitive searches usually build over three to six months. A crowded metro takes longer than a small town. Anyone promising page one in 30 days is guessing.
For most shops it is a mix: a complete Google Business Profile with steady reviews, a fast website with one page per service, and SEO so you keep showing up without paying per click. Local Services Ads and Google Ads fill gaps fast but stop the day you stop paying. Bought leads are the most expensive per booked job for most owners.
Be one of the three businesses in the Map Pack for your main services, rank a real page for each high-ticket job (water heaters, sewer lines, repipes), answer the phone fast and ask every customer for a review. The shops that do those four things consistently tend to stop needing shared leads.
You can do a lot of it: fill out every field of your Google Business Profile, post job photos weekly, ask every customer for a review and keep your name and phone consistent online. Link building, technical site fixes and keyword planning take more time and tools, which is where a plan like ours fits.
Yes. Plenty of shops do both. We keep separate pages and keyword plans for each trade so plumbing searches and HVAC searches each land on the right page, and we set your profile categories to match the work you most want.
No, and be careful with anyone who does. Map Pack position depends on how far the searcher is from you, your categories, reviews and competitors, and Google changes it constantly. What we guarantee is the work itself: every deliverable on your plan, every link listed in your report.
Yes. Your Google Business Profile, website, pages and content stay yours, and the links we placed stay live. We never put your profile under our own account or lock you into a contract.
Tell us your website and the towns your trucks cover. By the next business day you will have a short written checkup: where you sit on the map for your main services, how your listing and site stack up against the shops ranked above you, and what we would fix first. It costs nothing and nobody will call you.